KBPR has a reputation for launching new businesses to market, so when K3 Advisory started their bulk annuity and consolidation business in 2019, the Directors asked for our help. K3’s unique expertise, together with our experience and industry connections have proven a winning combination.
With vast experience in the buyout market, K3’s founder identified a gap for small schemes and set up K3 to provide pension trustees and scheme sponsors with specialised advice and brokering services. Their goal was to help pension trustees and scheme sponsors to manage transfer of liabilities to an insurer or consolidation vehicle; an option previously unavailable due to issues of scale.
Having secured investment in the business, K3 appointed KBPR to:
With no existing clients or market presence K3 needed to quickly establish credibility to win work and become sought after in the bulk annuity and consolidation market.
Initially we worked with the Directors to help them refine their vision and positioning. We looked at the existing market and identified gaps in the conversation where K3 could establish a position of expertise. We strength tested K3’s messaging and challenged their vision in order to develop a strong voice and robust offering.
Having done this, we introduced K3’s spokespeople to relevant press; allowing them to demonstrate their breadth of experience and their approach to key market issues. K3 is now regularly called upon to provide commentary as a recognised expert in the bulk annuity and consolidation market.
We went on to write and design K3’s client newsletter to keep clients, industry peers and prospects updated on developments within the industry, by sharing knowledge and providing updates on K3. We advised on distribution to ensure maximum reach and campaign success. We also established a presence for K3 on social media, by building their following and advising on compelling content, graphics, and relevant hashtags to increase engagement.
Our work with K3 has continued since their initial launch, and during the past two years we have helped them to cement their position as the only adviser in their specialist space through high impact PR activity and a strong social media presence.
K3 have now completed high profile transactions and forged close expert relationships with consultants and fiduciary managers, with whom they work closely to continue providing this unique service to small schemes.
The company is now a recognised expert in the bulk annuity and consolidation market and was shortlisted for the Pensions Age Consultancy of the Year award after just one year. It’s an enormous satisfaction to be able to help a company in this way and to know that we have really made, and continue to make, a difference to their growth.
“Appointing an agency with specific expertise in bringing new clients to market was vital to us. KBPRs background and experience in this area, coupled with their impressive industry and press connections, made them the obvious choice. After only a short space of time we have already been very impressed with the results achieved – we’ve already seen a lot of interest in K3 from across both the press and industry, and with new opportunities too.”
