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This month's spotlight is shining on the topic of Marketing Strategy but the big question is, why create a marketing strategy? Read on to find out how KBPR can help you shape your marketing materials and strategy. LOOK AT THE BIGGER PICTURE   Marketing needs to be strategised so it is important to have a long-term marketing strategy. Struggling to think of one? Let KBPR help you map out your strategy and get the ball rolling to ensure that your marketing isn’t disjointed and fragmented. We can help you create a consistent tone of voice that will efficiently convey your messages by looking at the bigger picture. It is important to treat yourself as an outsider looking in. BE HEARD   Over the last 10 years we have found that it really is true, a picture is worth a thousand words. Technology is moving so fast, so therefore it is important to expand and keep up to date. Let KBPR help you with this, whether it be an info-graphic, a video or a visual content piece! Complementing your content with a relevant image can get your words heard. KNOW YOUR GOAL   Just like any good footballer, you should know your aim. In order to have a strategy, you need to know what you are looking to achieve. Whether it is a long or short-term objective, set yourself a target and put the right team in place to achieve it. Setting meaningful goals should bring a clearer focus, effective use of time and clarity in decision making. FAILING IS NOT AN OPTION   Unfortunately, even the best marketing campaign can fail if it is not supported by the correct PR - so we'd suggest that a marketing strategy is best implemented alongside a current PR strategy. Why not let us help you combine the two to help you understand the crucial elements of your audience, feedback and knowing the risks - as well as how to make the best use of your annual budget to give you the maximum impact for your money. THE KEY TO SUCCESS   Building a strong brand is essential and must be consistent in communication and experience. It’s about repeating actions, gaining feedback from these actions and adjusting them accordingly to enable you to stay on track. Let KBPR give you that competitive edge in the market by giving your company its own unique personality. Start by asking yourself 'How can I unlock our potential?' Copyright © 2018 KBPR, All rights reserved. Our mailing address is: KBPR, 5 Wormwood Street, London, EC2M 1RQ Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.

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