Quite often we say to our clients- it’s all about the content. The more content you push out the better. “Why?” Well content is a key component to attract an audience whether this be a journalist or a prospective client.
Content and PR go hand in hand as consistent methods of storytelling that align the brand and target audience. Both content pushes and PR have the same end goals; attracting customers and making them love your brand and voice. If you don’t push your voice, how can you expect someone to want to use your quotes in an article.
It is important that you distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience. If you are inconsistent, then your engagement and interest will be inconsistent too.
Let’s not forget that you increase your reach when promoting content too, boosting your online visibility. In return this helps to build media and influencer relationships more effectively, and position yourself as a thought leader within the industry.
Here’s five reasons why we think high quality content is important:
Sure, anything can build brand awareness, but content can be unique. Write about topics your customers and target audience are interested in, so they begin to associate your great thematic content with your brand.
The more consistent, high-quality content you produce and share, the better it’ll be for your SEO efforts. Your content should help your business become more visible online and build trust and authority with your audience whether it be on your website, social media or in an article.
Creating great content helps your business to build a relationship with your target audience. When you create value without taking anything in return, your audience is more likely to trust your advice and recommendations; making you pave the way as a thought leader.
Simply put the more you post the more people will engage. It’s one thing to increase your social media followers across channels, but it’s quite another to create trendy content that they really want to read.
Great content is an important asset. It can create positive experiences for your potential target audience, especially journalists, and compel them to come back for more! It’s your ticket to capturing your audience’s attention and continually reinforcing a positive brand impression.
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Our writers are experts in all things pensions and investments. We will take your brief and generate original copy that grabs the attention of your target audience. Whether you need a press release, a service flyer or social media posts we can help take your content to the next level. Let us help you use words to drive your PR and marketing communications.
