This month we shine a light on the topic ofresearchand audits...
Just like all our great journalist contacts, we love a good statistic.We help our clients to enhance thought leadership status by using national surveys and gathering views from both industry experts and the wider public, all specifically tailored tospecific and unique needs
Know where you stand...
It can be tempting to dive straight into the world of PR and Marketing with full re-brands and overhauls – when the first step really should be establishing where you already are as a brand. KBPR can provide a 360-degree view of how people perceive your organisation, looking both at industry professionals and public perception
Our extensive research and audit services can help you gather insightful information, helping your brand on the next steps of its journey. This could be a full review of your website and materials, making sure they represent who you are now and where you see yourself
Keep your friends close...
It’s a well known saying and one that still rings true - we all like to keep a close eye on our competitors. But when you’re busy with your own successful company, there simply isn’t time for you to be following your competitors so closely. So whether it’s keeping an eye on your competitor’s social media activity, events or press contact – KBPR are there to help
Consumer surveys and research...
We know that members are at the heart of pensions and this is a belief shared by all our clients. Getting out onto the street can be a great way to gather genuine beliefs and views from the public and online surveys can be a brilliant resource too, even if this is just a simple Twitter poll. So when you really need to hear from ‘the man on the street’ KBPR are there to brave the British Winter so you don’t have to
Industry surveys and research...
Members may be the heart of the scheme but gathering a snapshot of industry opinion can be hugely valuable too. There are brilliant resources available for local, regional or even national surveys and KBPR will be there to help you navigate the best platform, target demographic and even the wording of questions
If you really want to own the results, then a self-run survey could be for you. We can help with any marketing and promotional activity to make sure this as successful as possible too
Protecting your next light bulb moment...
Finally having a light bulb moment, only for it to be ruined by the realisation that your idea has already been revealed or launched? Or even worse realisation that it’s your competitor who is reaping your rewards?
Here at KBPR we keep our finger on the pulse and are actively engaging with the industry to keep all our clients one step ahead when designing, launching or implementing a new product
