As you know last year KBPR underwent a complete face lift. New logo, messaging, website, you name it we changed it. But why?
Rebranding is an option that business owners often overlook, but keeping the look and feel of your brand fresh and current can be the key to keeping your company at the top of your industry. We wanted our branding to match the people and the culture behind it.
There are of course a few misconceptions about branding, the biggest one being that a logo is a brand and vice versa. Branding is so much bigger than a logo; it is your identity, your voice, your image.
Your rebranding project must start with a focus on strategy, a clear process, creative vision, and most of all, a list of reasons why. So here are reasons why you should consider rebranding.
Rebranding leaves an impression
You can breathe new life into your business by rebranding. For small businesses, how consumers view us or judge us is often determined, like with people, by outward appearances. Things that are evident right away, before they dig deeper. So you need to make sure that the first thing prospective clients and connections see is attractive to them.
Rebranding heightens your identity
Differentiating your brand shows potential clients that your services are unique – and that you’re the experts; nobody else. Rebranding your company to have its own voice, look, and feel will help establish your business as an industry leader with a personality that appeals to your audience; thus, providing you with your brands identity.
Rebranding connects to a new audience
If your current brand isn’t connecting to your audience, something must be wrong. In changing your brand to therefore suit your current target audience, you can in turn generate a brand-new audience. This is called repositioning; and when you focus on new aspects of your business and promote them correctly, new people will take be attracted to your brand inevitably. Rebranding can offer the stimulation your business needs to create new growth in our ever-evolving industry.
Rebranding boosts your bottom line
The benefits of rebranding will not only impact your overall inbound strategy, but they’ll make your company more profitable in the long term (Result!) Reaching new potential clients, standing out from your competitors, showcasing your expertise, and expanding the influence and reach of your products, and services, are all effective ways to increase your profits just by giving your brand a little re-fresh.
Rebranding sets you apart from competitors
As you grow your business, your capabilities and services may begin to directly, or indirectly, compete with likeminded businesses within the industry. Rebranding can therefore be the most effective way to set your company’s offers and approach apart from competitors.
Rebranding allows you to stay current
It’s hard to showcase how your company is currently evolving and growing when your brand doesn’t reflect it or physically show how you’ve changed. If you’ve expanded to offer new products, grown to include more services, or set new goals and/or values for your business, then rebranding is a great way to show that you have actually changed. Even if your management team has changed, rebranding is a great way to showcase what’s new with a new and current look; this doesn’t have to be a completely new look maybe an update of your colour palette or a refresh of your website/logo, or a new perspective on your culture.
~
We provoke thinking.
We can work closely with your leadership team in order to capture the strengths and weaknesses of the business. This process helps to force you to look at the future for the company and think about the ambitions of the team. It is important to proactively think about your brand constantly to make sure it is always adding to the business.
We position brands.
We love our clients, so we want to help you connect with yours. We can help position your brand in a way which speaks volumes about how you interact with your clients and connections. Sometimes all you need is an outsiders perspective and we can offer you just that.
We build brands.
We have a reputation for launching new businesses in the pensions and investment industry. We can help you be a brand that thinks big too by working with directors to help refine brand vision and positioning.
~
Want to know more about our branding services?
Get in touch to see how we can help build your brand.
